WIN Lidera en Satisfacción de Usuarios de Internet Fijo

Según un reciente estudio realizado por Arellano Consultoría, WIN ha superado a Movistar y Claro en términos de satisfacción de los usuarios de Internet fijo en Perú. Este cambio marca un hito significativo en el sector de telecomunicaciones, destacando la importancia de la calidad del servicio para los consumidores .

Resultados del Estudio:

  • WIN: Con un 67% de satisfacción de sus usuarios, WIN lidera el mercado de Internet fijo en Perú, destacándose por su atención al cliente y la estabilidad de su conexión.
  • Movistar y Claro: Ambas empresas han perdido terreno debido a quejas sobre la calidad del servicio y atención al cliente, registrando una satisfacción del 53% y 49%, respectivamente .

Impacto en el Sector de Telecomunicaciones: El éxito de WIN demuestra que los consumidores valoran significativamente la calidad del servicio y la atención al cliente. Este liderazgo en satisfacción puede inspirar a otras empresas en el sector a mejorar sus servicios y centrarse más en las necesidades y expectativas de los usuarios.

Captura de la campaña de WIN.

Conclusión: La superioridad de WIN en términos de satisfacción del cliente es un indicador positivo para el sector de telecomunicaciones en Perú. Este enfoque en la calidad del servicio y la atención al cliente puede llevar a una competencia más saludable y a una mejora continua de los servicios ofrecidos a los consumidores peruanos.


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